The beauty of a friendly winter holiday in Val di Fiemme

Not convinced anymore by the big hotels, the ones where you feel like a number and never know who to turn to? Then, for your friendly Ski Week, choose us!

The Hotel Alla Rocca in Varena, Val di Fiemme is a small, very friendly Alpine house where mountain style blends with warm and cosy taste. Valentina and Alan look forward to welcoming you, together with their children Matteo and Nicola, to give you a holiday with a genuinely ‘local’ flavour, between skiing on the Dolomites and a mulled wine in convivial company.

Mountain Friendly Winter Services

The Hotel Alla Rocca is just the place for you, whether you love skiing or just enjoying some relaxation…

  • Close to the installations at Cermis (2.5 km) and Pampeago/Obereggen (8 km)
  • Close to Lavazè
  • Bus stop for ski lifts
  • Snowshoe hire on the premises
  • Ski room with boot warmers
  • Private hotel shuttle
  • Discounts at equipment hire shop


  • Discounts at equipment hire shop
  • Afternoon snack
  • Once-weekly typical dinner in the hotel
  • Wellness centre “private spa” on reservation
  • Ample parking
  • Fiemme Pinè Cembra Guest Card with discounts, free of charge

Alpine skiing

  • ALPE CERMIS, reachable from Cavalese
  • SKI CENTER LATEMAR, accessible from Pampeago, Predazzo and Obereggen
  • ALPE LUSIA, reachable from Bellamonte-Castelir or Moena

Cross-country skiing

  • Lago di Tesero Cross-country Ski Centre 
  • Passo di Lavazé Cross-Country Ski Centre

Other sports

  • Morea and Pampeago Obereggen Snowparks
  • Freeride
  • Ski mountaineering
  • Snowshoeing
  • Alpine Coaster Gardonè
  • Skating in Cavalese and at Lago di Tesero
  • Ski Jumping in Predazzo

The Varena nativity scene

Our little Alpine village of Varena, right in front of the Hotel Alla Rocca is home to a very special attraction that will fascinate you during your winter stay: the Varena Nativity Scene. The depiction features no less than 90 characters in perfect Arabian style and 120 animals, all displayed over an area of 2,500 m².

You can admire it from our veranda or visit it by walking along a total of 700 metres of paths, appreciating the various Christmas scenes.

Still not convinced? What if we told you were home to nordic skiing events?

Milan Cortina Olympics 2026 – does that ring a bell? The Nordic Skiing World Championships will be held at our Centro Fondo Lago di Tesero (Tesero Cross-Country Skiing Stadium) and the Centro del Salto (Predazzo Ski Jumping Stadium) near Predazzo. And it’s not the first time, it’s the fourth! Not to mention the Marcialonga, the most important cross-country race in Europe, after the Swedish Vasaloppet. Every year, on the last Sunday in January, more than 5,000 cross-country skiers from all over the world compete along the 70 km course that winds through the Fiemme and Fassa valleys. Trust us, we know snow!

Special price, very friendly

For hunters of unmissable bargains…